IDEAL FOR EVERY HAIR TEXTURE. Maintaining a vibrant and glossy tone is effortless, no matter if your hair is naturally curly, wavy, frizzy, or straight. Our No Yellow Violet Shampoo is formulated to moisturize, fortify, and enhance color-treated hair of all types.
ENHANCE AND EXTEND COLOR. Designed to tone and treat blonde, platinum, gray, silver, and other bleached shades, the No Yellow Conditioner reduces brass and intensifies color and shine, providing professional, salon-style results after just one wash.
STRENGTHENING, DEEP CONDITIONING FORMULA. Boost natural volume, body, and shine while neutralizing copper tones. Our intensive care mask softens tresses, while working to repair dryness, frizz, and other side effects from bleaching and color damage.
BREAKTHROUGH BEAUTY AT YOUR FINGERTIPS. From some of the world's top beauty experts, NOW BEAUTY combines on-trend hair and skincare research with healing, nourishing ingredients, crafting a collection of high-performance blends and treatments.
SALON-QUALITY COLOR AFTER JUST ONE WASH. This toning, clarifying shampoo works to extend and enhance the smoothness and shine of blonde, silver, white, gray, and other color-treated shades in need of a professional, repairing de-brass treatment.